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Expansion Plans Proposed for Hardys in Alnwick

12th Jul 2018

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An exciting joint venture between Northumberland Estates and owners of the Hardy brand, Pure Fishing, could see significant investment in new premises, business expansion and more jobs for Alnwick.  

If successful, new proposals would see the development of purpose built manufacturing facilities plus a showroom and retail complex for this world famous fishing brand. This would be constructed on land owned by Northumberland Estates and zoned for development at a site adjacent to the Hoggs Head Inn at Cawledge on the southern outskirts of the town. This is considered an ideal location by the company, being adjacent to the A1. Should planning be granted, the complex will also include a new head office for Hardys.

A spokesperson for Hardys said “Hardys has been in Alnwick since the business first started as a gunsmiths back in 1872. The sale and manufacture of high quality fishing tackle swiftly followed, and the brand has been synonymous with the town ever since.”

Hardy’s is currently one of the largest employers in Alnwick with more than 100 staff working from their existing premises on the Willowburn Trading Estate. With these facilities no longer fit for purpose, the company’s preferred option is to stay in the town, investing in bigger and better facilities at this new and well located site.  

The proposed new premises would also offer the company the potential to grow and expand, in particular the manufacturing side of the business which is currently developing new uses for its composite carbon products outside of the world of fishing.

Says Rory Wilson, Agent with Northumberland Estates, “Hardys products are iconic, with the brand well known all over the world, and it is vital that this important employer remains in its home town of Alnwick. We are delighted to be able to assist the company in trying to achieve the new facilities they so badly need, if they are to continue to expand and thrive as a business.”